Sometimes decency and proper decorum prevent us from saying what really needs to be said. Nowhere is this more evident than advertising. (Unless you’re lucky enough to have a really edgy client.) Obviously if you’re client is some sort of government office — say the Motor Accident Commission in New Zealand — standards are even more strict. Welcome to snoozerville advertising, right? WRONG!

The Motor Accident Commission (MAC) in New Zealand just released print ads about safe driving. (The campaign also includes outdoor and coasters.) In a different take on driving issues, the ads aren’t necessarily targeted at drivers. They’re targeted at friends and passengers. The ads are awesomely blunt and to the point. Love ‘em!